STRATEGI DIGITAL PUBLIC RELATION BANK SYARIAH INDONESIA PADA MASA COVID-19
نویسندگان
چکیده
Penelitian ini membahas tentang strategi digital public relation yang digunakan oleh Bank Syariah Indonesia pada masa Covid-19. Tujuan dari penelitian adalah untuk mendeskripsikan pelaksanaan Paradigma konstruktivisme dengan pendekatan kualitatif. Metode studi deskriptif. Subjek dalam terdiri informan kunci dan informan. Tekni pengumpulan data menggunakan wawancara mendalam. Hasil menunjukkan bahwa Covid-19, berbagai macam relation. Adapun terbagi menjadi dua yaitu eksternal berupa optimalisasi publikasi media online internal program-program membangun enggament antar pegawai. Kata-kata Kunci: Strategi, Digital Public Relation, Covid-19
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ژورنال
عنوان ژورنال: Jurnal ilmu komunikasi UHO : jurnal penelitian kajian ilmu komunikas dan informasi
سال: 2022
ISSN: ['2527-9173']
DOI: https://doi.org/10.52423/jikuho.v7i2.24250